Whether it's gift giving season or not, having a fundraising strategy in place can make all the difference in your fundraising efforts.
Taking the time to answer these important questions will ensure you're reaching your target audience and making the impact you desire.
Mission: What is the ideal outcome for this fundraising campaign?
Think about the impact you want to make with your fundraiser. Give clear reasons why people should donate to your organization.
Goals: What is it that you want to achieve with this campaign?
Think about your organization's overall objective and how running a Facebook campaign supports those objectives. Some common goals Facebook gives are building awareness, raising money, communicating with core audiences, changing behavior, and motivating supporters.
Target Audience: Who are you trying to reach?
Consider the types of people who are interested in helping your campaign’s cause or would benefit from being involved in the organization. Factors to keep in mind are your supporters’ interests, behaviors, networks, and lifestyles. Facebook has a tool you can utilize called the Audience Insights tool. This will show you the potential audience that fits within the criteria you have chosen.
Content: What story are you going to convey and what visuals are you going to use to convey your story?
Create a series of posts that reflect your mission and goals. Sharing photos, graphics with text overlay, and vertical videos are a few ways to grab potential supporters attention while scrolling through their feed.
Call-to action: Be clear and concise about how supporters can help your cause.
Powerful imagery: Use images that evoke emotion to motivate the audience.
Collaboration: Share your campaign with media sources and influencers to increase the exposure.
Compelling copy: Captivate supporters by communicating where funds are going and how they will be used.
Measurement: How will you track your progress and success?
Success will vary depending on the goals of the campaign. In relation to the campaign’s goals, reach, engagement, and conversion are all important metrics to consider.
The Rise Factory helps businesses and nonprofits reach their full potential online through strategic content marketing, and captivating storytelling. Our services center around brand building and business growth, using organic and paid social media strategies.
Contact us today for a consultation!