There are 2.41 billion monthly active users on facebook. Let that sink in… 2.41 BILLION. This statistic alone can single-handedly be the one reason why it is a MUST to have a Facebook page for your business or organization.
Now you may have already set-up a facebook page for your company, but is it optimized to its full potential?
These 7 simple steps will help you optimize your Facebook page for success.
Start off by utilizing the page templates that Facebook offers. They have a bunch of different options to choose from. We recommend choosing a template that best suits your business.
Add page tabs to make it easy for viewers on your page to find the information they came looking for. You can find them located on the left side of the page. You can customize by switching up placements by order of importance and add things such as services, pin important posts, and add reviews.
Add reviews and recommendations from clients and customers. A positive review may be a deciding factor for a potential customer in whether or not they want to buy a product or service from you.
Customize your page details. Make it clear who you are and what your purpose is. We've provided a checklist you can use to guide your set up.
Add a call to action button. Direct viewers to donate, book appointments, follow social accounts, and contact your business.
Optimize your general tab. In your settings you can choose to review visitor posts before they are added to your wall, choose to wait to publish your updates until it is all complete, and set a profanity filter.
Consistently update and engage! Some tips when engaging with your audience is to ask relevant questions, stream live videos when appropriate, and create different types of content such as videos, and a variety of images to switch things up (team photos, collages, graphics, products, etc.)
It’s as simple as that! Once you get your page optimized, it’s time to start thinking about setting up a facebook ad.
The Rise Factory helps businesses and nonprofits reach their full potential online through strategic content marketing, and captivating storytelling. Our services center around brand building and business growth, using organic and paid social media strategies.
Contact us today for a consultation!